POS eye-catchers

A customer commissioned Flyerline to develop a rounded sign for mounting on round garment racks that is not only an eye-catcher on the sales floor but is also easy to assemble and can be produced at a significantly lower cost than conventional solutions.

Two of the customer’s main wishes during the development phase were that the aluminium sandwich panels normally used for this purpose be replaced by a lower-cost alternative and that assembly times be reduced to a minimum.

Flyerline has been offering standees, collection bins and packaging made of corrugated plastic board for years now. This is an extremely flexible material that is not only lightweight, which is a big plus when it comes to shipping and handling, but also highly robust and easy to care for.

“The biggest challenge was figuring out how to manipulate corrugated plastic boards into a smooth curve and then fix them in place,” explained Burim Memishi, a product developer at Flyerline.

The result is simply ingenious. “This rack attachment can be assembled quickly without any tools. Just connect the parts and you’re done.”

The topic of sustainability wasn't neglected during development, either: After use, the product can be completely recycled.